Prepared by CRWD for NAMS
CRWD sends real, local shoppers into NAMS' independent doors across New York and New Jersey to buy, try and post about NAMS Wonton Crisps, so every store sells through faster and reorders sooner.
CRWD is a consumer activation platform co-owned by Gary Vaynerchuk. Our AI agent texts verified real consumers and sends them on paid missions: buy a product at a specific store, try it and create content about it. Every purchase is verified with a receipt and shelf photo, and brands see results in live reporting.
Every purchase is made by a real, verified shopper.
Every purchase is confirmed with a receipt and shelf photo before it counts.
CRWD can activate shoppers at any store in New York and New Jersey within days.
Shoppers clear product off the shelf at every assigned door, turning slow-moving inventory into real sales.
Independent store owners reorder what sells. Faster sell-through means faster, bigger reorders across all 100 doors.
Hundreds of New Yorkers try NAMS for the first time and start asking for it by name at their neighborhood store.
Real customers post authentic taste-test and snack videos NAMS can reuse across TikTok, Instagram and paid social.
Step 1
CRWD's AI agent texts verified snack shoppers who live or work near each NAMS door.
Step 2
Each shopper buys NAMS Wonton Crisps at their assigned store.
Step 3
Shoppers upload a receipt and shelf photo. CRWD verifies every purchase.
Step 4
Shoppers try the crisps and share honest UGC from their own snack routine.
NAMS gets steady, measurable velocity at every door, plus store-level shelf data to show store owners, distributors and future retail buyers.
Focusing on roughly 100 doors in New York and New Jersey means every store sees a sell-through lift its owner notices, instead of a thin spread that gets lost.
A strong New York sell-through story, backed by verified store-level data, is what opens doors with distributors and larger retail chains.
CRWD's standard rate is $30 to $40 per verified activation. This campaign runs with a dedicated CRWD shopper team in New York and New Jersey, and as an early CRWD partner, NAMS gets partner pricing: the more volume NAMS commits to, the lower the fee. Each activation is one verified shopper buying 2 bags.
Good
Save up to 25%Service fee
$30 per activation
$6,000 total
Standard value: $6,000 to $8,000
Better
Save up to 38%Service fee
$25 per activation
$10,000 total
Standard value: $12,000 to $16,000
Best
Save up to 50%Service fee
$20 per activation
$16,000 total
Partner rate, requires the full 800 activation commitment. Every NAMS door, at the lowest rate.
Standard value: $24,000 to $32,000
Product cost is reimbursed at retail ($4.99 per bag) with no markup. Every dollar of product spend shows up as real sales in NAMS' doors. Good and Better are billed only on verified activations. Final store mix depends on store selection and in-store inventory.
Shopper recruiting and store mapping begin
First sell-through wave across priority doors
Sustained velocity and UGC goes live
Store-level recap and reorder push with store owners
Expand to new markets when NAMS is ready